What will Students Learn in this Ecommerce Course?
This Ecommerce course is designed for aspiring entrepreneurs, freelancers, students, and business owners who want to start, grow, and scale a successful online business using Amazon, Shopify, and WordPress.
Unlike ordinary ecommerce courses in lahore, Baabroz this program integrates graphic design, product photography, website creation, and digital marketing, making it a comprehensive end-to-end e-commerce solution. This course is optimized for the local and international market, keeping in view business trends in Pakistan, consumer behavior, and global selling opportunities.
Who Should Join this Ecommerce Short Course
- Students who want to start an online business in Pakistan
- Entrepreneurs & shop owners shifting to e-commerce
- Freelancers offering Amazon & Shopify services
- Graphic designers & marketers wanting business skills
- Housewives & job seekers looking for online income
Ecommerce Master Course Modules
This ecommerce course in lahore is designed into 5 modules under the mentorship of E-Commerce industry experts. All these modules will enable the course participants to start a brand from scratch. Participants would be able to build a complete E-Commerce empire with minimal manpower and investment. Contents of each module are described below.
MODULE 1: Graphic Designing (Brand Identity and Advertising for E-Commerce)
This Ecommerce Course first module focuses on graphic design for e-commerce businesses, enabling students to visually brand their online stores for Amazon, Shopify, and WordPress websites.
Topics Covered:
- Introduction to branding for e-commerce
- Logo design principles for online businesses
- Creating brand color palettes & typography
Designing:
- Social media ads & banners
- Website banners & sliders
- Product promotional creatives
- Facebook & Instagram ads
- Website & landing pages
- Brand consistency across platforms
Tools:
- Adobe Illustrator
- Adobe Photoshop
- Canva (for quick business creatives)
Learning Outcome:
- Create a professional brand identity
- Design ads & banners for online business promotion
- Prepare branding assets for Amazon & Shopify stores
MODULE 2: Product Photography for Online Selling
This module focuses on product photography for this ecommerce course, a critical skill for selling on Amazon, Shopify, and Pakistani online stores.
Topics Covered:
- Basics of product photography
- Lighting techniques for products
- Lifestyle & creative product shots
- Product styling & composition
- Image editing for e-commerce
- Background removal
- Color correction
- Image optimization for websites
Photography standards for:
- Amazon product listings
- Shopify stores
- Social media ads
Tools:
- DSLR / Mobile Camera
- Adobe Photoshop
- Lightroom
Learning Outcome:
- Shoot professional product images
- Optimize images for E-Commerce stores
- Create visuals that increase conversions
MODULE 3: Online Store, Website, Amazon & Shopify Business Setup
Build Your Own Online Shopping Store. This module teaches students how to create professional ecommerce websites using WordPress & WooCommerce, ideal for Pakistani and international markets. We will teach Amazon and Shopify business models to enable students to sell products both within Pakistan and internationally.
Topics Covered:
WordPress:
- Introduction to WordPress
- Domain & hosting setup
- Business website structure
- Installing & customizing themes
WooCommerce setup:
- Product uploads
- Pricing & variations
- Payment gateways (Pakistan-friendly)
- Shopping cart & checkout setup
- Website security & speed optimization
- Creating landing pages for ads
- Managing orders & customers
Amazon:
- Introduction to Amazon business models
- Product research techniques
- Seller account creation
- Product listing optimization
- Pricing & branding strategy
- Order & inventory management
Shopify:
- Shopify store creation
- Theme customization
- Product uploads
- Payment & shipping setup
- Connecting domain & apps
Learning Outcome:
- Create a complete online shopping store
- Manage products & orders independently
- Launch a WordPress e-commerce website in Pakistan
- Launch an Amazon seller account
- Create a Shopify online store
- Understand global & local e-commerce workflows
MODULE 4: Digital Marketing for E-Commerce (SEO & SEM)
Grow Your Online Business with Smart Marketing. This module focuses on digital marketing for e-commerce businesses in Lahore, Pakistan, and globally.
Topics Covered:
- Introduction to SEO
- SEO Tools
- Keyword research for the Pakistani market
- On-page SEO for product pages
- On-page and Off-page SEO
- Blogging and Link Building
- Google Ads
- SEO for WordPress & Shopify stores
- Google search ranking strategies
Learning Outcome:
- Promote online stores using SEO
- Drive traffic & sales organically and through ads
- Build long-term digital brand presence
MODULE 5: Freelancing and Social Media Marketing
Grow Your Online Business with Smart Marketing. This module focuses on social media marketing for e-commerce businesses in Lahore, Pakistan, and globally.
Topics Covered:
Freelancing:
- Fiverr, Upwork, LinkedIn
- Client communication
- Pricing & proposals
- Portfolio building
Social Media Marketing (SMM):
- Facebook & Instagram business setup
- Content planning for e-commerce
- Paid ads basics
- Audience targeting
- Conversion-focused ad creatives
Learning Outcome:
- Earn through freelancing
- Client hunting via Fiverr and Upwork
- Promote online stores using social media platforms
- Drive traffic & sales organically and through ads
- Target the right audience for business growth
Final Project & Certification
- Launch a complete e-commerce brand
- Brand identity + product photos + website + marketing plan
- Professional Certificate in E-Commerce Business & Digital Selling
Career & Business Opportunities
After completing this ECommerce Master course, students can:
- Start their own online business
- Become Amazon & Shopify consultants
- Offer e-commerce services as freelancers
- Work in digital marketing agencies
- Manage online stores for brands
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